Accelerating a Global Tech Leader’s Ads Platform with Strategic DevOps, Platform, and Data Engineering

A US-based global technology leader known for its premium consumer electronics (smartphones, tablets, laptops, and wearables) with a strong software and digital services ecosystem that seamlessly integrates hardware and software

The Problem Statement

The client required a strategic engineering partner to help scale and stabilize its Ads Platform amid rising traffic and operational complexity. Key challenges included infrastructure automation, observability, security, scalability, and data governance

Challenges

Slow Infrastructure Provisioning & Manual Overhead

Time-consuming setup processes and manual workflows slowed delivery velocity

Fragmented Observability & Incident Response

Multiple disconnected monitoring tools delayed issue detection and resolution

Secrets Management & Security Posture

Inconsistent handling of secrets increased risk exposure and affected compliance

Scalability Constraints

The platform faced challenges in scaling efficiently under growing user and system demands.

Data Engineering & Governance Gaps

Lack of standardized pipelines, controls, and governance led to data quality and access issues

Solutions

Infrastructure Automation with Terraform

Developed reusable AWS Terraform modules to accelerate provisioning with built-in security and compliance

SaaS-Based Monitoring Platform

Built unified observability using Datadog, Telegraf, Splunk, and CloudWatch to enhance incident visibility and response

YAML-Based Alerting Framework

Implemented a declarative, YAML-driven alert system to improve alert consistency and make incident prioritization more efficient

Nomad Infrastructure Optimization

Managed 1,750+ hardware units and introduced a real-time deployment tracker, reducing failures by 50%

Microservices Migration Across Data Centers

Executed a zero-downtime upgrade and migration of 500+ microservices across multi-region environments

Automated SFTP over S3 Integration

Deployed secure SFTP on S3 to enable scalable, compliant data transfers across teams and systems

Data Governance & Analytics Layer

Established data classification, access controls, and retention policies; leveraged analytics to optimize pipelines and improve visibility

Outcomes

→

9x faster on-prem deployment through infrastructure automation

→

90% reduction in certificate-related incidents

→

Seamless uptime during 220% increase in traffic

→

1,750+ hardware nodes managed; 500+ services migrated

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50% fewer deployment failures via observability and tracking

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50% faster release cycles for new features

→

Robust data governance and improved compliance posture

Faster & Secure Software Delivery With BuildPiper!!

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