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Engineered AI-DLC to Scale a 1 Crore+ Micro-Drama OTT Platform
Bringing Claude into the day-to-day production engineering workflow of a fast-growing, mobile-first entertainment platform.
The Opportunity
AI closer to where engineering happens.
A leading micro-drama OTT platform with 1 Crore+ (10M+) users serves Gen Z and millennial audiences with fast-paced, vertical entertainment across 7 Indian languages.
At this scale, engineering teams continuously work across debugging, infrastructure setup, access provisioning, and code changes. The opportunity was to move AI beyond occasional code assistance and make it part of the production engineering workflow.
The OpsTree Approach
AI Built Into the Engineering Flow
OpsTree introduced Claude API and Claude.ai into everyday production engineering, bringing AI closer to the teams and workflows responsible for building, operating, and evolving the platform.
The transformation was simple: put AI inside the engineering flow.
Instead of treating AI as a separate tool, the team could use it alongside the everyday work of building, troubleshooting, configuring, and evolving the platform.
AI moved from being an engineering assistant to becoming part of the working surface for platform engineering.
From Engineering Assistance to AI-Assisted Delivery
Extending AI Into AI Filmmaking
From production engineering to AI filmmaking.
The journey is expanding into Trinetra, a separate AI filmmaking and model-development initiative. Claude Code is being used by the Trinetra team, with the initiative being managed and supported by OpsTree.
The Impact
Faster engineering. More AI in the flow.
- 60%
Faster developer debugging & code assistance
- 50%
Faster infrastructure setup
- 40%
Faster access provisioning
The Transformation
From AI as an engineering assistant to AI as part of day-to-day engineering.
AI is being applied across practical production engineering activities, while the engagement expands into a second AI-native initiative focused on filmmaking and model development.
